about Vert Theory
Vert Theory was born not just from a passion for fitness, but from a personal journey of overcoming injury. Our founder, a former university basketball player, experienced firsthand the shortcomings of traditional gym workouts. He fell into the trap of training only for strength and size, and the lack of athletic conditioning left him with serious injuries, including arthritis and multiple herniated discs.

This experience led to a powerful realization: the need for athleticism and mobility isn't just for elite athletes—it's for everyone. From a young athlete on the court to a busy individual in daily life, everyone benefits from being able to move quickly, explosively, and without stiffness or pain. This personal struggle became our mission: to redefine fitness by sharing the knowledge of athletic training with the general population.

The Vert Theory Philosophy

Our name encapsulates our entire philosophy. "Vert" stands for vertical, symbolizing the belief that your ability to move explosively is one of the biggest indicators of your athleticism. "Theory" represents our data-driven methodology—our proven method for training to improve that athleticism.

We exist to counter the common flaws of conventional training, which often leads to stiffness, muscular imbalances, and a loss of the ability to move quickly and powerfully. We are a boutique-style gym, committed to maintaining small ratios to ensure every client receives maximum attention from our expert coaches.

Our Space: A Performance-Driven Environment

We’ve built a studio designed for purpose, not just aesthetics. Our facility is thoughtfully laid out with distinct zones to support every aspect of your training:

- Weightlifting & Turf Area: A dedicated space for your foundational training, featuring squat racks, weightlifting platforms, and an open turf area for mobility, plyometrics, and sled work.

- Cardio & HIIT Zone: A high-intensity area equipped with air bikes, rowers, treadmills, and a SkiErg to build your conditioning and endurance.

- Cutting-Edge Technology: We utilize advanced digital weight devices like the Vitruvian and Beyond Power Voltra to diversify your training, allowing for eccentric overload, isometrics, and isokinetic modes. We also have the OVR Jump system to objectively test your vertical jump, ground contact time, and , ensuring your progress is always measurable.

This is more than a gym. It's a comprehensive performance studio where every piece of equipment and every class is a step toward building a more resilient, capable, and athletic version of yourself.
Strength grows here.

Why us?

Train for Real-World Performance
We believe that fitness isn't just about how you look, but how you move. We get you out of the repetitive cycle of generic gym workouts and into a science-backed, data-driven methodology that builds functional strength, explosive power, and injury-free mobility. Our training is designed to help you move better in everyday life and to feel confident in any athletic challenge.
Results You Can Measure
At Vert Theory, your progress is never a guess. We utilize cutting-edge technology and comprehensive assessments—from initial body composition analysis to vertical jump and 1RM testing—to give you objective data on your gains. Our periodized training phases are specifically designed to deliver tangible results, and we prove it with re-testing at the end of each cycle. You'll see exactly how much stronger, faster, and more powerful you've become.
Personalized Attention in a Small Group
We've intentionally kept our class sizes small (2-6 people) so you get the personalized coaching and attention you need to succeed. Our expert coaches are dedicated to perfecting your form, challenging you at the right level, and guiding you through every step of your journey. You get the benefits of a one-on-one session with the motivation and community of a group.
A Proven Path to Your Goals
We don't just give you a workout of the day. Our entire program is built on a structured 4-month periodized cycle that moves you from building muscle to gaining strength to unlocking power. This intelligent, methodical approach prevents plateaus and ensures you're always progressing toward your goals, helping you build a resilient, athletic body that lasts.

What They Say

I came from a traditional gym and was used to just lifting weights. Vert Theory's approach completely opened my eyes. I'm not just stronger, I'm actually a better athlete, and it's a completely different feeling.
Sarah Anderson
Group Fitness Client
I was stiff and had a bunch of nagging pains from my old routine. After a few weeks here, my mobility has improved so much. I feel more fluid in my movements, and the pain is gone. I never thought I'd get results like this.
David Mitchell
1 on 1 Client
I love that the training is so deliberate. Every session has a purpose, and you can feel it all building on itself. It's not random workouts—it's a plan, and you can tell it's working.
Emily Rodriguez
2 on 1 Client
The coaches here are incredible. They don't just tell you what to do; they teach you how to move. The focus on technique and the why behind each exercise has made a huge difference for me.
Mark Thompson
Group Class Client
The testing is a game-changer. It's one thing to feel stronger, but to see my vertical jump and sprint times actually improve on the numbers is so motivating. It proves that the program is legit.
Lisa Turner
1 on 1 Client